When I meet other actors here in town, the number one thing I hear from them is a complaint about their agent. Namely, that they’re not getting out and about as much as they’d like to. So I’ve decided that, for all my actor friends and the merely curious, I should outline why acting is a lot nicer to artists than the music industry.
Every musician wants to be signed to a label. Sure, labels only take you if you’ve got a lot of clout, sold a ton of CDs and have a major presence. (Of course, by that point, you wonder why you needed the label in the first place.) The biggest draw for artists to sign is still better distribution (to radio, to stores, etc.) than you can achieve on your own. In other words, a label is really only for PR purposes now.
Which, strangely sounds a lot like the purpose of an acting agent to me….
So, assuming that having an agent is a lot like being on a music label (and they even have boutique agencies vs. big ones, just like indie labels vs. the majors!), here’s where I breathe easier having an agent instead of being signed to a label like I always thought I wanted:
1) More creative control. Seriously – my agent may suggest character types for me, but he’s never told me how to approach anything. So whatever I create, it’s mine. Unlike a label, which may tell you how to dress, how to act, and even how to write. (The biggest pet peeve of signed artists that I know.) Oh, yeah, and if the label doesn’t like what you’ve written, then they’ll make sure it never gets released.
2) Financial freedom. While I suppose it would be nice to be fronted $50,000 and flown to London to record my new, soon-to-be platinum album, it’s also the best way to get into debt if your label suddenly decides they don’t want to promote your album. Or worse, drop you. I don’t get any advances from acting, but I also don’t have to freak out about the money so much.
3) So what if you’re a bottom feeder? Every label has their one or two major acts that carry the rest of the artists on the roster. From what I can tell, agents have much the same hierarchy. But at least, see Point #2.
4) No long term contracts. I mean, there are contracts, yes, but I think two or three years with one agent is a lot nicer than being stuck with a label for 10 albums. Ten albums?! That’s a lifetime for a musician.
5) I can work with whomever I want. Union affiliation aside (for actors), I don’t know how many times I met an awesome songwriter, hit it off, asked to co-write with them… and was told, No, I can only work with signed artists. Are you kidding me?!
6) Ten percent to an agent is a lot easier to accept than 10 cents per album sold after the label, producer, studio, musicians, etc. get their cut.
7) Riders? Let my agent deal with my contracts. No more worries about having important contract points be ignored by promoters.
Artist development. Ironically, I think some acting agents still do that. But nowadays, music labels don’t cultivate careers unless they’re already in place.
Everything I just mentioned above kept me from actively pursuing a label deal. (And I thought about it, let me tell you.) I’ve heard countless horror stories about labels, from “they’re just glorified banks,” to “they spent a ton of money on our band and then dropped us and we owed them everything” to “they shelved my music and I can never play it live again without getting sued.” But if the worst story I hear about an agent is “they don’t send me out enough,” then all I can say is, Stop complaining.
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